Institutions are now required by their Boards to provide more transparency and accountability for Fundraising Campaigns. This has prompted an array of metrics that not only evaluate progress towards fundraising goals but also evaluates daily productivity.
Here are some metrics that might look familiar…
- Number of Face to Face Visits
- Number of Phone Calls
- Number of Proposals Made
- Average Time Spent in Cultivation
- % Increase in the Number of Donors in Your Portfolio
- % Increase in Dollars Raised from Donors in Your Portfolio
While there is no denying that this information is beneficial to Executive Management and the Board in evaluating progress and performance, what benefits do you receive as a frontline fundraiser? Share how you use Fundraising Metrics – What works? What doesn’t work?